Kevin Lyons, designer
After receiving his Master’s degree in Design from CalArts in ‘96 Kevin Lyons went on to freelance for Nike, filmmaker Spike Jonze’s Girl Skateboard Company, Jordan Brand, Adidas, Stussy and NYC art & clothing company/design studio, SSUR, where he is a partner. He recently completed a two year stint as the Art Director for Urban Outfitters, Inc. in Philadelphia and since ’98, has also designed the urban Japanese Magazine, Tokion where he holds the title of Art Director. In 2000, I.D. Magazine named Kevin one of the top forty designers under thirty. He lives in Brooklyn where he maintains a small experimental project / company called Natural Born and teaches Typography at the Pratt Institute. Kevin is also currently at work on two books: one an underground history of urban T-shirt graphics entitled Cease and Desist; and the other, a graphic book of written words

2k
2k, is totally anti-mass marketing. 2k is for people who are bored with the market and merchandise controlled by mega brands. The company is determined to introduce the best and most unique artists to the global youth culture network through T-shirts.

“Acquainting ourselves with each and every artist, we expel an equal amount of energy promoting and understanding the artwork that we take so much pride in.” With most 2k T-shirts, you will find a tag with an in-depth explanation of the artist and design, providing customers a better understanding of what they wear. “We hope people wearing our T-shirts feel the energy and power of each artist we represent."